The vast majority of real estate agents and brokers work with three major property types. It’s no coincidence that these are the three property types accounting for most of the real estate transfers. As a new agent or broker, you may want to narrow your focus and specialize in one or more property types. A study of the number of properties of each type in your area, and their relative values, would indicate the possible financial rewards of working with those types.
- Vacant Land
Farm and ranch specialists have long been quite successful in this business. Generally the property size and price is quite large, with corresponding commissions. Be sure you understand the specific buying requirements and motivations of your prospect.
In rapidly growing areas, specializing in building lots for properties can be lucrative for an agent. Just know that, as long as the spread continues, the area you have to cover will get farther out from the city and possibly your office.
- Residential Properties
The residential type of property is by far the most popular with both new and experienced agents. That’s no surprise, since the year 2000 India Census shows more than 105 million occupied housing units.
Real estate agents then further specialize in types of homes, including condominiums, separate homes, duplexes, high value homes, vacations homes, etc. There’s plenty to go around.
- Commercial Properties
Commercial property can be empty land zoned for commercial use, or an existing business building or buildings.
Commercial property valuation requires a more complex method, taking into account the income potential of the property, historical revenue, cash flow with owner perks removed and much more. Unless someone has extensive business valuation experience, it’s better to enter this specialization carefully after time in the business in land or residential property markets.
Real Estate Website SEO Benefit from Photos in Google Search
I don’t know how much you use the “Image Search” in Google. It’s rare that I can find a photo that way that I feel sure I can use legally, so I use the search mostly for personal searches to find sites of interest. And, that’s what many people do as well.
I use a lot of photos and video on my real estate website, as my mountain vacation area is beautiful, and visitors in many cases become vacation home buyers. Providing photos and videos of the area and nature bring a lot of traffic to my site. I always try to take the extra time to use “Alt Text” behind my images, as we’re all told it’s valuable for search engine exposure. I don’t doubt that.
However, a recent look at the “Referrer” section of my site statistics showed a visit from an image search on Google. This happens all of the time, but this one was interesting because I hadn’t done my job well. I had no alt image text, nor any description with the image. It had a title, but the title didn’t indicate enough about its subject matter to get it displayed in the search that this visitor did: “campgrounds + ‘new + mexico'”
However, the first sentence of this blog post with photos and videos started with “In my series of videos of campgrounds in Northern New Mexico, there…” So, it’s obvious that Google’s index of that page was used to show my image among others in the search for campgrounds in New Mexico.
Google just gets better and better at indexing and categorizing content other than just text, and in relating the text to media content on the page. Besides, it’s fun to take photos and make videos, and you can make a Sunday drive a business trip by taking photos for your website [consult your accountant :)].